Mc Donalds starts making Insectburgers.
Since the meat industry gets criticised on a daily basis now, and more people than ever are turning vegetarian, Mc Donalds is devicing and inventing methods to stay at the top of their game. One of those methods is to start selling insect burgers. And they are going far in this. They won't just start selling them, but they are going to replace all their meat burgers with insect ones by 2018. So you can say goodbye to a nice Big Mac with a juicy beefburger, starting in 2018 it wil be a nice Big Mac with a juicy maggotburger.
As quite a lot of people are not really happy with this change, Mc Donalds makes some bold claims about their new products. And the most bold of them all? "You won't taste the difference!"
Mc Donalds claims that they had a test panel were they gave 100 people a Big Mac. Only the meat was different, 25 had a beefburger, 25 a maggotburger, 25 a cricketburger and 25 an antburger. The next day everyone had a burger with other meat and this went on for a total of 4 days. So everyone had a taste of every burger. And what was the verdict? No one knew which was the actual beefburger. Actually, most people even thought the antburger was beef. So it turns out, with the new insectburgers Big Mac's will get even beefier!
Only time will tell what this new strategy will do for the declining profits of the Mc Donalds chain. Previous methods weren't able to make Mc Donalds soar again, but maybe this one finally will! We haven't received word of other fastfood chains following in their footsteps though.